He rose to fame on the site, garnering over half a billion views by Retrieved September 6, In NovemberDawson was featured on Attack of the Show! The test audience liked the movie. The Secret World of Jeffree Star. In AugustShane continued the documentary format and covered internet sensation Jeffree Star in a five-part series called The Secret World of Jeffree Star and also received high amounts of media attention  as well as garnering 70 million views in the first two weeks. In Octobera film called Smiley was released to theaters starring Dawson.
The following year, Dawson released his first and only feature film, Not Cooland appeared on an accompanying episode docu-series The Chair.
Not Cool competed against Anna Martemucci's Holidaysburg. Retrieved August 5, Retrieved March 26, In Octobera film called Smiley was released to theaters starring Dawson. Retrieved November 8,